New Day Financial in South Dakota vs the state
23.7%Denial rate+10.95 pts vs state
43.8%Decision denial rate+28.11 pts vs state
28.9%Origination rate-37.15 pts vs state
6.88%Median rate+0.38 pts vs state
0.64Rate spread (pts)+0.45 pts vs state
$72kMedian applicant income
39Loans originated
32Denied
Trend in South Dakota
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 82 | 19 | 14.6% | 7.49% | #51 |
| 2024 | 110 | 28 | 25.5% | 7.50% | #48 |
| 2025 | 135 | 39 | 23.7% | 6.88% | #47 |
What New Day Financial lends in South Dakota
By loan purpose
By loan type
Why it denied South Dakota applicants
Where in South Dakota
Counties with the most New Day Financial applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Pennington County | 22 | 7 | 7 | 31.8% |
| Minnehaha County | 20 | 6 | 6 | 30.0% |
| Lincoln County | 10 | 5 | 0 | 0.0% |
| Fall River County | 9 | 3 | 0 | 0.0% |
| Codington County | 8 | 0 | 3 | 37.5% |
| Butte County | 6 | 3 | 1 | 16.7% |
| Meade County | 6 | 2 | 1 | 16.7% |
| Moody County | 4 | 0 | 4 | 100.0% |
| Brown County | 4 | 0 | 1 | 25.0% |
| McPherson County | 4 | 1 | 1 | 25.0% |
Other large lenders in South Dakota
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Plains Commerce Bank | B | 2,280 | 5.5% | 6.25% |
| First PREMIER Bank | C | 1,389 | 11.7% | 6.88% |
| First Bank & Trust | C | 1,320 | 11.2% | 6.63% |
| Black Hills Federal Credit Union | D | 1,223 | 23.0% | 7.75% |
| Rocket Mortgage | C | 1,027 | 16.9% | 6.75% |
| CMG Mortgage | A | 919 | 2.3% | 6.38% |
| Bankwest | F | 786 | 14.0% | 7.25% |
| First Dakota National Bank | A | 690 | 4.6% | 6.50% |
| Levo Federal Credit Union | B | 644 | 6.8% | 7.50% |
| U.S. Bank | D | 637 | 24.0% | 6.99% |
Frequently asked questions
South Dakota: 135 applications in 2025, of which 39 were originated and 32 denied.
23.7% of all applications, or 43.8% of the applications it actually decided on. The South Dakota statewide average across all lenders was 12.8%.
The median rate on loans New Day Financial originated in South Dakota in 2025 was 6.88%, against a statewide median of 6.50%.
About this data. Figures are New Day Financial's own HMDA filing for properties located in South Dakota, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology