CU Mortgage Direct in South Dakota vs the state
7.6%Denial rate-5.12 pts vs state
9.6%Decision denial rate-6.10 pts vs state
71.6%Origination rate+5.57 pts vs state
6.13%Median rate-0.38 pts vs state
0.04Rate spread (pts)-0.15 pts vs state
$94kMedian applicant income
169Loans originated
18Denied
Trend in South Dakota
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 203 | 154 | 8.9% | 6.25% | #31 |
| 2024 | 194 | 134 | 8.3% | 6.38% | #34 |
| 2025 | 236 | 169 | 7.6% | 6.13% | #29 |
What CU Mortgage Direct lends in South Dakota
By loan purpose
By loan type
Why it denied South Dakota applicants
Where in South Dakota
Counties with the most CU Mortgage Direct applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Minnehaha County | 66 | 54 | 3 | 4.5% |
| Lincoln County | 39 | 28 | 4 | 10.3% |
| Lake County | 26 | 21 | 1 | 3.8% |
| Codington County | 20 | 11 | 1 | 5.0% |
| Marshall County | 10 | 6 | 0 | 0.0% |
| Yankton County | 9 | 6 | 1 | 11.1% |
| Charles Mix County | 8 | 5 | 2 | 25.0% |
| Clay County | 7 | 5 | 0 | 0.0% |
| Gregory County | 6 | 4 | 1 | 16.7% |
| Bon Homme County | 4 | 2 | 2 | 50.0% |
Other large lenders in South Dakota
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Plains Commerce Bank | B | 2,280 | 5.5% | 6.25% |
| First PREMIER Bank | C | 1,389 | 11.7% | 6.88% |
| First Bank & Trust | C | 1,320 | 11.2% | 6.63% |
| Black Hills Federal Credit Union | D | 1,223 | 23.0% | 7.75% |
| Rocket Mortgage | C | 1,027 | 16.9% | 6.75% |
| CMG Mortgage | A | 919 | 2.3% | 6.38% |
| Bankwest | F | 786 | 14.0% | 7.25% |
| First Dakota National Bank | A | 690 | 4.6% | 6.50% |
| Levo Federal Credit Union | B | 644 | 6.8% | 7.50% |
| U.S. Bank | D | 637 | 24.0% | 6.99% |
Frequently asked questions
South Dakota: 236 applications in 2025, of which 169 were originated and 18 denied.
7.6% of all applications, or 9.6% of the applications it actually decided on. The South Dakota statewide average across all lenders was 12.8%.
The median rate on loans CU Mortgage Direct originated in South Dakota in 2025 was 6.13%, against a statewide median of 6.50%.
About this data. Figures are CU Mortgage Direct's own HMDA filing for properties located in South Dakota, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology