New Day Financial in Alabama vs the state
20.2%Denial rate+0.37 pts vs state
46.0%Decision denial rate+20.97 pts vs state
21.8%Origination rate-33.62 pts vs state
6.99%Median rate+0.49 pts vs state
0.76Rate spread (pts)+0.48 pts vs state
$77kMedian applicant income
393Loans originated
365Denied
Trend in Alabama
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 1,233 | 237 | 21.8% | 7.49% | #35 |
| 2024 | 1,675 | 325 | 22.5% | 7.75% | #29 |
| 2025 | 1,805 | 393 | 20.2% | 6.99% | #27 |
What New Day Financial lends in Alabama
By loan purpose
By loan type
Why it denied Alabama applicants
Where in Alabama
Counties with the most New Day Financial applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Jefferson County | 186 | 34 | 49 | 26.3% |
| Madison County | 168 | 31 | 31 | 18.5% |
| Mobile County | 143 | 27 | 27 | 18.9% |
| Montgomery County | 115 | 25 | 21 | 18.3% |
| Baldwin County | 97 | 19 | 15 | 15.5% |
| Calhoun County | 61 | 15 | 14 | 23.0% |
| Lee County | 59 | 14 | 10 | 16.9% |
| Shelby County | 56 | 22 | 9 | 16.1% |
| Morgan County | 54 | 9 | 17 | 31.5% |
| Autauga County | 51 | 15 | 5 | 9.8% |
Other large lenders in Alabama
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Regions Bank | C | 11,871 | 37.2% | 4.99% |
| Rocket Mortgage | C | 9,941 | 20.5% | 6.63% |
| Vanderbilt Mortgage and Finance | F | 8,461 | 41.4% | 9.50% |
| United Shore Financial Services | B | 7,689 | 12.0% | 6.13% |
| 21st Mortgage | F | 6,507 | 46.0% | 9.98% |
| Mortgage Research Center | C | 5,107 | 18.4% | 6.25% |
| REDSTONE Federal Credit Union | C | 4,548 | 18.9% | 8.13% |
| Dhi Mortgage Company | B | 3,909 | 17.5% | 4.99% |
| Freedom Mortgage | B | 3,725 | 8.7% | 6.25% |
| Pennymac Loan Services | C | 3,611 | 11.6% | 6.25% |
Frequently asked questions
Alabama: 1,805 applications in 2025, of which 393 were originated and 365 denied.
20.2% of all applications, or 46.0% of the applications it actually decided on. The Alabama statewide average across all lenders was 19.9%.
The median rate on loans New Day Financial originated in Alabama in 2025 was 6.99%, against a statewide median of 6.50%.
About this data. Figures are New Day Financial's own HMDA filing for properties located in Alabama, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology