Assurance Financial Group in Alabama vs the state
5.2%Denial rate-14.68 pts vs state
6.6%Decision denial rate-18.40 pts vs state
73.2%Origination rate+17.83 pts vs state
6.50%Median rate0.00 pts vs state
0.40Rate spread (pts)+0.12 pts vs state
$89kMedian applicant income
793Loans originated
56Denied
Trend in Alabama
| Year | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| 2023 | 835 | 596 | 1.9% | 6.93% | #48 |
| 2024 | 876 | 658 | 4.0% | 6.88% | #51 |
| 2025 | 1,083 | 793 | 5.2% | 6.50% | #49 |
What Assurance Financial Group lends in Alabama
By loan purpose
By loan type
Why it denied Alabama applicants
Where in Alabama
Counties with the most Assurance Financial Group applications in 2025.
| County | Applications | Originated | Denied | Denial rate |
|---|---|---|---|---|
| Jefferson County | 172 | 117 | 8 | 4.7% |
| Lauderdale County | 130 | 93 | 10 | 7.7% |
| Colbert County | 130 | 97 | 6 | 4.6% |
| Madison County | 89 | 66 | 6 | 6.7% |
| Pike County | 85 | 76 | 0 | 0.0% |
| Shelby County | 76 | 59 | 0 | 0.0% |
| Montgomery County | 60 | 45 | 2 | 3.3% |
| Limestone County | 58 | 35 | 2 | 3.4% |
| St. Clair County | 41 | 34 | 1 | 2.4% |
| Coffee County | 26 | 17 | 4 | 15.4% |
Other large lenders in Alabama
| Lender | Grade | Applications | Denial rate | Median rate |
|---|---|---|---|---|
| Regions Bank | C | 11,871 | 37.2% | 4.99% |
| Rocket Mortgage | C | 9,941 | 20.5% | 6.63% |
| Vanderbilt Mortgage and Finance | F | 8,461 | 41.4% | 9.50% |
| United Shore Financial Services | B | 7,689 | 12.0% | 6.13% |
| 21st Mortgage | F | 6,507 | 46.0% | 9.98% |
| Mortgage Research Center | C | 5,107 | 18.4% | 6.25% |
| REDSTONE Federal Credit Union | C | 4,548 | 18.9% | 8.13% |
| Dhi Mortgage Company | B | 3,909 | 17.5% | 4.99% |
| Freedom Mortgage | B | 3,725 | 8.7% | 6.25% |
| Pennymac Loan Services | C | 3,611 | 11.6% | 6.25% |
Frequently asked questions
Alabama: 1,083 applications in 2025, of which 793 were originated and 56 denied.
5.2% of all applications, or 6.6% of the applications it actually decided on. The Alabama statewide average across all lenders was 19.9%.
The median rate on loans Assurance Financial Group originated in Alabama in 2025 was 6.50%, against a statewide median of 6.50%.
About this data. Figures are Assurance Financial Group's own HMDA filing for properties located in Alabama, 2025. The grade is national; state-level figures are shown for context and are not separately graded. Methodology