Mortgage lender · Wausau, WI · LEI 549300TV5ZED3EINI708

IncredibleBank review: approval odds, rates and grade (2025)

IncredibleBank earns a C, in line with the typical performance of small mortgage lenders. It turned down 11.9% of the applications it decided on in 2025, which ranks in the 41st percentile for approval odds. Its median loan was priced 0.27 points above the average prime offer rate, ranking in the 50th percentile on pricing. Compared against 1,883 small mortgage lenders using 2025 HMDA filings.

752Applications2025
68.1%Originatedof applications
11.9%Decision denial ratenational 22.6%
6.75%Median ratenational 6.63%
$150MLoan volume19 states

IncredibleBank at a glance, 2025

Every figure is from the lender's own HMDA filing. "vs national" compares with all lenders combined.

9.7%Denial rate (all applications)-8.27 pts vs national
11.9%Denial rate (decided applications)-10.70 pts vs national
68.1%Origination rate+10.06 pts vs national
16.2%Withdrawn by applicant
2.1%Closed for incompleteness
6.75%Median interest rate+0.13 pts vs national
0.27Median rate spread (pts over APOR)+0.02 pts vs national
$185,000Median loan amount
$3,235Median total loan costs
$97kMedian applicant income
79%Median loan-to-value
0High-cost (HOEPA) loans

How the C grade breaks down

Each component is a percentile rank among 1,883 small mortgage lenders. Higher is better. Components the lender does not report are left out and the weights redistributed.

Approval oddsdecision denial rate, weight 45%

41st11.9% denied

Pricingmedian rate spread over APOR, weight 30%

50th0.27 pts

Processwithdrawn + incomplete share, weight 15%

24th18.4%

Closing coststotal loan costs ÷ loan amount, weight 10%

57th1.75% of loan

Trend, 2023–2025

YearApplicationsOriginatedDenial rateDecision denialMedian rateVolume
202366544313.7%16.2%6.88%$111M
202471647010.1%12.4%6.88%$143M
20257525129.7%11.9%6.75%$150M

What IncredibleBank lends

Applications by purpose and loan type in 2025, with the denial rate for each. A lender's mix explains a lot of its headline rate: HELOCs and FHA loans are denied far more often than conventional purchase loans.

By loan purpose

Home purchase 467 62% · 6.6% denied
Refinance 123 16% · 8.9% denied
Cash-out refinance 77 10% · 19.5% denied
Home improvement 50 7% · 10.0% denied
Other / HELOC 35 5% · 31.4% denied

By loan type

Conventional 723 96% · 9.1% denied
FHA 6 1% · 66.7% denied
VA 5 1% · 0.0% denied
USDA / RHS 18 2% · 16.7% denied

Also: 0 home-equity lines, 0 reverse mortgages, 17 manufactured homes, 98 investment properties.

Why IncredibleBank denies applications

Primary reason reported for each of the 73 denials in 2025. Lenders can cite up to four reasons; this is the first one listed.

Debt-to-income ratio 35 48%
Credit history 17 23%
Other 12 16%
Collateral 9 12%

How these reasons compare nationally →

Who gets approved at IncredibleBank

Decision denial rate by applicant profile. Groups with fewer than 20 applications are omitted.

Applicant incomeApplicationsOriginatedDecision denial rate
Under $50k945826.5%
$50k – $100k26017712.2%
$100k – $150k1481029.0%
$150k – $250k116815.6%
Over $250k69495.6%
Applicant ageApplicationsOriginatedDecision denial rate
Under 2543338.3%
25–341561117.8%
35–441459410.8%
45–541258217.1%
55–641257816.0%
65–74846012.3%
Over 74201416.7%

Where IncredibleBank lends

19 states and 87 counties in 2025. Click a state for the lender's full record there.

StateApplicationsOriginatedDenial rateMedian rateRank in state
Michigan35325110.2%6.63%#157
Wisconsin3292238.2%6.75%#107
Florida442118.2%6.88%#623

Frequently asked questions

IncredibleBank denied 11.9% of the applications it decided on in 2025. The national figure across all lenders was 22.6%. On approval odds it ranks in the 41st percentile of small mortgage lenders.

The most common reason IncredibleBank gave in 2025 was "debt-to-income ratio", cited on 47.9% of its denials. Lenders report up to four reasons per denial to the CFPB; the full breakdown is on this page.

The median interest rate on loans IncredibleBank originated in 2025 was 6.75%, and its median rate spread over the average prime offer rate was 0.27 points. Rates on this page are what borrowers actually got, not advertised rates.

In 2025, 62% of its applications were for home purchases, 27% for refinancing (including cash-out), and 11% for home improvement or other purposes. By loan type: 96% conventional, 1% FHA, 1% VA.

Every figure on this page comes from the Home Mortgage Disclosure Act (HMDA) Loan/Application Register published by the CFPB, which lenders are required by federal law to file. We add the grade and the comparisons; we do not add facts.

About this data. HMDA data is published once a year by the CFPB. The current release covers applications acted on in calendar year 2025. Figures describe applications the lender acted on, including loans it later sold. Interest rates and costs are medians on originated loans only; some depository institutions are exempt from reporting pricing fields, which is why a few cells read "—". MortgageGrades is not affiliated with IncredibleBank. Data sources · Methodology