Directions Credit Union at a glance, 2025
Every figure is from the lender's own HMDA filing. "vs national" compares with all lenders combined.
How the B grade breaks down
Each component is a percentile rank among 412 home-equity (HELOC) lenders. Higher is better. Components the lender does not report are left out and the weights redistributed.
Approval oddsdecision denial rate, weight 45%
60th20.9% deniedPricingmedian rate spread over APOR, weight 30%
69th-0.20 ptsProcesswithdrawn + incomplete share, weight 15%
91st4.2%Closing coststotal loan costs ÷ loan amount, weight 10%
37th3.64% of loanTrend, 2023–2025
| Year | Applications | Originated | Denial rate | Decision denial | Median rate | Volume |
|---|---|---|---|---|---|---|
| 2023 | 1,010 | 731 | 22.6% | 23.8% | 7.25% | $103M |
| 2024 | 961 | 719 | 21.6% | 22.4% | 7.50% | $101M |
| 2025 | 1,141 | 865 | 20.0% | 20.9% | 6.88% | $130M |
What Directions Credit Union lends
Applications by purpose and loan type in 2025, with the denial rate for each. A lender's mix explains a lot of its headline rate: HELOCs and FHA loans are denied far more often than conventional purchase loans.
By loan purpose
By loan type
Also: 600 home-equity lines, 0 reverse mortgages, 5 manufactured homes, 43 investment properties.
Why Directions Credit Union denies applications
Primary reason reported for each of the 228 denials in 2025. Lenders can cite up to four reasons; this is the first one listed.
Who gets approved at Directions Credit Union
Decision denial rate by applicant profile. Groups with fewer than 20 applications are omitted.
| Applicant income | Applications | Originated | Decision denial rate |
|---|---|---|---|
| Under $50k | 195 | 104 | 43.5% |
| $50k – $100k | 425 | 316 | 22.4% |
| $100k – $150k | 255 | 213 | 13.4% |
| $150k – $250k | 182 | 164 | 7.9% |
| Over $250k | 43 | 37 | 9.8% |
| Applicant age | Applications | Originated | Decision denial rate |
|---|---|---|---|
| Under 25 | 46 | 36 | 18.2% |
| 25–34 | 189 | 145 | 18.5% |
| 35–44 | 220 | 161 | 23.0% |
| 45–54 | 251 | 188 | 22.6% |
| 55–64 | 242 | 181 | 22.3% |
| 65–74 | 137 | 104 | 20.0% |
| Over 74 | 42 | 36 | 14.3% |
Where Directions Credit Union lends
9 states and 49 counties in 2025. Click a state for the lender's full record there.
Frequently asked questions
Directions Credit Union denied 20.9% of the applications it decided on in 2025. The national figure across all lenders was 22.6%. On approval odds it ranks in the 60th percentile of home-equity (HELOC) lenders.
The most common reason Directions Credit Union gave in 2025 was "debt-to-income ratio", cited on 42.1% of its denials. Lenders report up to four reasons per denial to the CFPB; the full breakdown is on this page.
The median interest rate on loans Directions Credit Union originated in 2025 was 6.88%, and its median rate spread over the average prime offer rate was -0.20 points. Rates on this page are what borrowers actually got, not advertised rates.
In 2025, 32% of its applications were for home purchases, 15% for refinancing (including cash-out), and 53% for home improvement or other purposes. By loan type: 100% conventional, 0% FHA, 0% VA.
Every figure on this page comes from the Home Mortgage Disclosure Act (HMDA) Loan/Application Register published by the CFPB, which lenders are required by federal law to file. We add the grade and the comparisons; we do not add facts.