We Florida Financial at a glance, 2025
Every figure is from the lender's own HMDA filing. "vs national" compares with all lenders combined.
How the A grade breaks down
Each component is a percentile rank among 412 home-equity (HELOC) lenders. Higher is better. Components the lender does not report are left out and the weights redistributed.
Approval oddsdecision denial rate, weight 45%
98th4.6% deniedProcesswithdrawn + incomplete share, weight 15%
80th7.0%Trend, 2023–2025
| Year | Applications | Originated | Denial rate | Decision denial | Median rate | Volume |
|---|---|---|---|---|---|---|
| 2023 | 64 | 26 | 29.7% | 37.3% | 7.00% | $4.8M |
| 2024 | 215 | 170 | 4.2% | 4.9% | 8.50% | $18M |
| 2025 | 187 | 162 | 4.3% | 4.6% | 7.50% | $17M |
What We Florida Financial lends
Applications by purpose and loan type in 2025, with the denial rate for each. A lender's mix explains a lot of its headline rate: HELOCs and FHA loans are denied far more often than conventional purchase loans.
By loan purpose
By loan type
Also: 187 home-equity lines, 0 reverse mortgages, 0 manufactured homes, 3 investment properties.
Why We Florida Financial denies applications
Primary reason reported for each of the 8 denials in 2025. Lenders can cite up to four reasons; this is the first one listed.
Who gets approved at We Florida Financial
Decision denial rate by applicant profile. Groups with fewer than 20 applications are omitted.
| Applicant income | Applications | Originated | Decision denial rate |
|---|---|---|---|
| Under $50k | 40 | 34 | 5.6% |
| $50k – $100k | 60 | 49 | 7.3% |
| $100k – $150k | 46 | 39 | 2.4% |
| $150k – $250k | 28 | 28 | 0.0% |
| Applicant age | Applications | Originated | Decision denial rate |
|---|---|---|---|
| 35–44 | 22 | 17 | 10.0% |
| 45–54 | 39 | 34 | 7.9% |
| 55–64 | 65 | 56 | 5.0% |
| 65–74 | 44 | 39 | 0.0% |
Where We Florida Financial lends
1 states and 10 counties in 2025. Click a state for the lender's full record there.
| State | Applications | Originated | Denial rate | Median rate | Rank in state |
|---|---|---|---|---|---|
| Florida | 187 | 162 | 4.3% | 7.50% | #378 |
Frequently asked questions
We Florida Financial denied 4.6% of the applications it decided on in 2025. The national figure across all lenders was 22.6%. On approval odds it ranks in the 98th percentile of home-equity (HELOC) lenders.
The most common reason We Florida Financial gave in 2025 was "debt-to-income ratio", cited on 87.5% of its denials. Lenders report up to four reasons per denial to the CFPB; the full breakdown is on this page.
The median interest rate on loans We Florida Financial originated in 2025 was 7.50%, and its median rate spread over the average prime offer rate was 0.00 points. Rates on this page are what borrowers actually got, not advertised rates.
In 2025, 2% of its applications were for home purchases, 36% for refinancing (including cash-out), and 63% for home improvement or other purposes. By loan type: 100% conventional, 0% FHA, 0% VA.
Every figure on this page comes from the Home Mortgage Disclosure Act (HMDA) Loan/Application Register published by the CFPB, which lenders are required by federal law to file. We add the grade and the comparisons; we do not add facts.